If you had an extra $1,000 in your pocket what would you do with that monaaay?
Would you spend it on clothes? Restaurants? A fun, crazy outdoor experience?
You see, the way in which we earn money now-a-days is different from older generations.
Rather than only having ONE job, in your lifetime, you’re more likely to have multiple jobs and even multiple careers.
As the dynamics of the workplace are changing, more and more people are choosing to work virtually from coffee shops or a home office.
We’ve also seen the growth of social media, blogging, podcasting, and of course, YouTube.
Do you remember how YouTubers were kinda looked down upon as hobbyists?
People would say “Get a real job!” or “Does that really pay the bills?”
I think we’ve all see the rise of extremely popular YouTube creators who are making millions of dollars.
Not only are they earning significant amounts from advertising revenue, but also from sponsored content, affiliate marketing, digital products, and side businesses.
YouTubers, like Michelle Phan have even created businesses that bring in hundreds of millions of dollars.
I plan on using that money to re-invest in the channel. I’ll be upgrading my equipment to produce better quality shows for the audience.
However, you can do WHATEVER you’d like the the income you earn from uploading YouTube videos.
Does that sound good? Cool!
In this article, I’m going to show you how to easily replicate my results. Anyone out there can do it. You just have to follow these steps.
Also – I have a great article which compares blogging and YouTube. If you’re interested in earning income online, that one’s worth a read.
1. You Must be Consistent and Prolific (Here’s Why)
There are some people out there that can upload ONE video and have it go viral. That’s great for them, but planning on that is not a practical way to achieve success.
Instead, I’m going to share with you a framework that you can use to dramatically accelerate the growth of your channel (guaranteed).
Minimum Uploading Schedule:
- Upload one video per week
- Pre-Schedule the videos to stay consistent
- Inter-link and cross-reference the videos. Create playlists.
If you stick with this schedule, you’ll end up having 52 videos on your channel by the end of the year. This is a goldmine of content!
When viewers stumble on your channel, they’ll be more likely to check out other videos that are related to the original one, which boosts your overall earnings.
In addition, if your channel has a specific focus, which I’ll go into next, then you’ll see a faster growth in subscribers. This is because people will subscribe expecting content about a particular topic.
If they already liked the content that you released previously, then they’ll be eager to see your new videos.
Finally, by pre-scheduling your videos weeks in advance, you’ll stay consistent. We all have good days and bad days. You don’t want to forget to upload one week just because you had a few busy days in a row.
Of course, if you’d like to earn more income or see a higher growth rate for your channel, double or triple the upload frequency.
You’ll want to upload 2 – 3 videos per week to see rapid growth in your channel
2. Pick a Core Channel Focus (or Else…)
There are some YouTubers out there that can get away with talking about ANYTHING.
Literally… if they were to talk about turtles fighting MMA-style with each other, they would sill get views.
That’s because these YouTubers have established a personality and a fanbase BEFORE they talk about side topics.
People are interested in what they have to say because of who they are.
Their fans also know that the video is guaranteed to be good, because of their past work. They know to expect a good emotional experience if they watch it.
Now… if you don’t have an existing fanbase and people don’t know or like you, then spreading yourself thin across too many topics is the recipe for disaster.
When you’re just getting started, you want to pick a core focus for your channel and stick with it!
Upload videos that are related to that core focus in some way. That’s the #1 way that you will begin to see a growth in subscribers early on.
YouTube channels can be divided into two categories:
- Educational content
- Entertaining content
The best educational videos will also have some entertainment aspects, but for now, just focus on being really good in your area.
If you FAIL to pick a core channel focus, then you’ll end up uploading a ton of disjointed videos that don’t really relate to each other.
As long as the videos are good, people will watch them, but you won’t see much subscriber growth.
By the way, are you struggling to get your first 100 YouTube subscribers?
You gotta check out this one video. I’ll reveal some strategies that will help get you subscribers and the right mindset for growing your YouTube channel.
3. Pick a Profitable Genre To Make it Easier
There are two parts to a business on YouTube. There are the customers and the viewers.
If you’re trying to make money from Google’s Adsense program, then your viewers are not your customers. They are the product.
Instead the advertisers are your customers. Your job is to deliver good quality customers to them so that they
This is kind of confusing at first, so stay with me.
An advertiser is a REAL business that exists in the world. They are trying to sell more products or services.
When they advertise on YouTube, they are guaranteed to get eyeballs on their brand and traffic to their website.
A certain amount of that traffic turns into customers for the business.
If you spend $1,000 advertising a product and you generate $5,000 in revenue and $2,000 in profit, that’s a pretty good deal!
You can then re-invest that $2,000 of profit and continue to advertise on YouTube.
The amount that you’ll make from an advertiser depends on a few things, including:
- How competitive the marketplace is. How many other advertisers are trying to reach these customers? The more advertisers, the higher the price for the ads and the more you make.
- The lifetime value of the customer. The higher the lifetime value of a customer, the more an advertiser is willing to spend to acquire him or her. It’s just math. If I can expect to earn $10,000 over the next year from a customer, I’m willing to spend more to acquire them. If I’m only going to earn $50, then I won’t spend much.
- The quality of your video. I’m not necessarily referring to camera quality, but rather the subject of your video. Videos that are good will get more views and therefore be sought after by advertising dollars.
This is all a fancy way of saying that the quality of your viewers matter.
Who actually is in your audience? Why are they watching you?
A YouTube video about credit cards or real estate is probably going to see a higher RPM (revenue per 1,000 views) than a funny vlog video.
That’s because the people who watch the first video specifically have money to spend and are seeking out information. The second group is just looking for a laugh.
Think about WHO will be watching your videos.
4. Promote Your YouTube Videos (duh…)
I know, you’re an artist. You don’t want to come off as “salsey.”
News flash! If you want your work to be discovered, you gotta be willing to promote it.
You don’t have to spend hours and hours promoting it, but you should be sharing every single video that you release. It adds up.
You can promote a YouTube video by:
- Starting a blog and linking to your new videos.
- Getting active on social media sites like Twitter, Facebook, and Instagram.
- Building an email list that’s separate from your subscriber list.
- Posting in social media groups online.
- Sharing your video in forums related to your subject.
- Looking into relevant subreddits
- Doing collaborations with other channels
Once you become a big deal, you can just release a video and it will instantly get views. Until then, you gotta hustle a little bit. It will only take 15 minutes. Just engage in a few of the techniques above to share it online.
Make sure to share every video that you come out with. You can’t get lazy and just share a few. You might only get one or two new subscribers, but it adds up!
Also, you have no idea which video will blow up and give you a bunch of new views and subscribers. It pays to take that extra time to spread your work to the world.
At the same time, you have to do it in the right way. You can’t just blast your link everywhere and expect people to check it out.
There’s a right way to do it and a wrong way.
I’ve actually put together a video sharing you how I was able to promote one video in a Facebook group which ended up getting me tons and tons of new subscribers.
This video shows you how you can promote your videos (without being salesy).
5. Diversify Your Earnings
Have you heard of this concept of diversity?
It’s an old, old wooden ship that was used during the Civil War era.
Jokes aside, if you’re willing to explore other ways to earn income online, there are a ton more than just Google’s adsense program.
You can also:
- Sell digital products, like eBooks and courses.
- Release sponsored videos
- Have a freelancing or consulting service
- Use subscription crowdfunding sites like Patreon.
- Offer merch or goodslike on Teespring.
The more revenue streams that you have coming in, the better. This is because the internet is always changing.
You video could be ranking well on YouTube NOW, but it could go down in the listing tomorrow. Also, for some weird reason, your video might get de-monetized.
You neva know what could happen. When you have multiple income streams, it guards you against unexpected events.
With more money coming in from different sources, you can also re-invest in your side business to fuel it’s growth in the coming years.
Who knows, next year instead of earning an extra $1,000, you could be earning $10k, $30k, or even $100k.
For my own business, I have multiple streams of income. I find that YouTube pairs very well with my online course.
I use the YouTube channel to generate a relationship with my subscribers before I introduce them to my informational products and coaching services.
This puts me head and shoulder above every other coach out there in my industry.
To you, 100 views on a video might not seem like a lot, but just imagine what your bank account would look like if only 1% of your viewers hired you for your $1,000 (or more) coaching services.
That’s $1,000 per video!
You don’t need large numbers to earn good money from YouTube. I’ve earned far more from my course sales, book sales, and affiliate marketing, than I have from the actual advertising on my channel.
Overall, I hope that this blog post was helpful for you as you’re starting your career on YouTube.
I have to reiterate that literally ANYONE out there can start a channel and make money, no matter what your life situation.
I was initially filming videos with my rinky dink iPhone camera. It was only later than I progressed to higher quality cameras.
The main thing that is stopping you is FEAR. You’re afraid of negative emotions. You’re afraid of feeling embarrassed, stupid, or inadequate.
Suck it up playa. We all go through that. All the good things that are valuable in life are on the other side of fear.
Tough love aside, I genuinely hope you do well and I look forward to talking with you in the future.