In the uncertain terrain of google algorithm changes, new social networks springing up, and having to figure out how to best invest your time keeping up your customers, email is still a very solid channel.
Depending on your needs and aspirations, some of these email marketing tools may be more helpful than others. I think this list will get you started though! If you’re new to marketing or a seasoned veteran, I’d love to hear from you via a comment down below.
I use MailChimp to deliver my email newsletter and auto-responder messages, like this new 5 day free email course I’m launching. Although Aweber is a good alternative, MailChimp is free up until 2,000 email subscribers. In addition, it has a pretty good delivery rate and gives you great statistics in terms of the number of people who open your email, click on links, etc.
INinbox is another service that you can use to deliver email newsletters or send marketing messages. Like MailChimp, the service is free up until 2,000 subscribers. I’ve never used INinbox, but it seems to have a good user interface and delivers a lot of the same functionality as MailChimp. I’d recommend looking into the company further if you like what you see.
MadMini describes itself as “the easiest way to create, send, share and track email newsletters online.” The upper tiered pricing are a lot more affordable than MailChimp and Aweber, which makes sense if you have a larger list. This is also true of INinbox. However, their free plan only extends itself to the first 100 subscribers.
As one of the longest standing email list management tools, I’m happy to say the website recently had a redesign! Aweber traditionally offered new signups to only pay $1 for the first month (though now is offering a free trial) and starts at $19 per month up until 500 subscribers. Like other providers, they offer free templates and analytics/tracking. Aside from MailChimp, I’d say they are the most popular provider for other bloggers and small business marketers.
GetResponse is another email marketing software that helps you build up a newsletter or subscriber list. The pricing starts at $15 and includes 1,000 subscribers. One thing I like about this website is that they publicize the telephone number on the pricing page that you can call to “talk to a human.” A lot of businesses seem to burry this number and emphasize a “help” section to minimize calls. Finally, they offer a landing page creator, which can be a quick way to get started.
Constant Contact is another long standing email/marketing company that can help you deliver marketing messages to your customers or subscribers. They cost $15/month for the first 500 contacts and include tracking functionality. One thing to note is that the tools has a lot of other services/functionality that goes beyond just email marketing.
Finally, starting at $199 and 2,500 contacts, InfusionSoft is the tool for serious marketers and small businesses. I wouldn’t recommend this for a beginning blogger, but it’s top notch for experienced marketers and those who want to sell products online.
“Infusionsoft combines everything your business needs—contact management, CRM, marketing automation and e-commerce—into a single online system.”
Did I leave a company or service out? Let me know in a comment below. I’d also love to hear about your experience with building up a subscriber list!